MyStake UK Privacy Policy
At mystake-uk.co.uk, we take your privacy seriously. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our platform. We operate in full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We are committed to being transparent about our data practices and ensuring that your personal information is handled with the highest level of care and security. By using our website and services, you acknowledge that you have read and understood this policy. If you have any questions, our Data Protection contact is available via the details provided at the end of this page.
What Personal Data We Collect
We collect personal data that is necessary to provide our services, comply with legal obligations, and maintain account security. The categories of data we may collect include:
- Identity data – full name, date of birth, username.
- Contact data – email address, phone number, postal address.
- Financial data – payment method details, transaction history, deposit and withdrawal records.
- Verification data – copies of government-issued ID, proof of address, selfie verification.
- Technical data – IP address, browser type, device identifiers, login timestamps.
- Usage data – pages visited, games played, session duration, betting history.
- Communications data – records of customer support interactions.
How We Use Your Data
Your personal data is used strictly for defined, lawful purposes:
- To create and manage your account.
- To process deposits, withdrawals, and other financial transactions.
- To verify your identity and age in accordance with UK Gambling Commission requirements.
- To detect, prevent, and investigate fraud and money laundering.
- To comply with legal and regulatory obligations.
- To send account-related communications and, where consented, promotional offers.
- To improve our website, services, and user experience through aggregated analytics.
Legal Basis for Processing
We process your personal data under the following legal bases as defined by UK GDPR:
| Purpose | Legal Basis |
|---|---|
| Account registration and management | Contract performance |
| Age and identity verification (KYC) | Legal obligation |
| Anti-fraud and AML checks | Legal obligation |
| Marketing communications | Consent |
| Responsible gambling monitoring | Legitimate interests |
| Website analytics and improvements | Legitimate interests |
Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to ensure the site functions correctly and to improve user experience. We use:
- Essential cookies – required for basic site functionality and cannot be disabled.
- Analytics cookies – help us understand how users interact with the website (e.g., Google Analytics).
- Preference cookies – remember your settings and personalisation choices.
- Marketing cookies – used to display relevant advertising, only with your consent.
You can manage your cookie preferences at any time through the cookie settings panel on our website. Please note that disabling certain cookies may affect site functionality.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Account data is generally retained for a minimum of five years following account closure, in line with UK anti-money laundering regulations. Financial transaction records may be held for up to seven years. Data held solely for marketing purposes will be deleted promptly upon withdrawal of consent.
Sharing Your Data
We do not sell your personal data to third parties. We may share data with trusted partners and authorities only under the following circumstances:
- Payment processors and banking partners to facilitate transactions.
- Identity verification providers for KYC compliance.
- Regulatory bodies such as the UK Gambling Commission when legally required.
- Law enforcement agencies in response to lawful requests or court orders.
- IT and analytics service providers who process data on our behalf under strict data processing agreements.
All third parties are contractually obligated to protect your data and use it only for specified purposes.
Your Rights Under UK GDPR
As a UK resident, you have the following rights regarding your personal data:
- Right of access – request a copy of the personal data we hold about you.
- Right to rectification – request correction of inaccurate or incomplete data.
- Right to erasure – request deletion of your data where no legal obligation requires us to retain it.
- Right to restrict processing – ask us to limit how we use your data in certain circumstances.
- Right to data portability – receive your data in a structured, machine-readable format.
- Right to object – object to processing based on legitimate interests, including direct marketing.
- Right to withdraw consent – withdraw marketing consent at any time without affecting prior processing.
To exercise any of these rights, please contact us via the details below.
Data Security
We implement industry-standard security measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. These include SSL encryption, two-factor authentication options, firewalls, and regular security audits. While we take all reasonable steps to protect your data, no online platform can guarantee absolute security. We encourage you to use a strong, unique password and to notify us immediately of any suspected security breach.
Contact & Data Protection Enquiries
If you have any questions about this Privacy Policy, wish to exercise your data rights, or wish to make a complaint, please contact us through the official contact page at mystake-uk.co.uk. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.